Each year, CIOReview Magazine selects 20 technology solution providers to feature in their annual Retail Technology Special issue. Clear Demand feels privileged to have been selected for 2014. See our profile on CIOReview or download the pdf from our website.
According to CIOReview, “with global e-commerce surging as a trillion dollar industry, the pace of omni-channel retailing is gathering newer dimensions.” It is gathering momentum because of the need to compete for ‘share of wallet’ in an environment where mobile technology has created unlimited price and product transparency inside an ‘endless aisle’.
CIOReview goes further to state “the logistics engine, the cross channel demand platforms predicting the merchandise, the pricing platforms affecting the right pricing strategies, supply chain optimization software – all of these synchronize to drive the well-oiled retail value chain.”
In our profile you will read Clear Demand’s CEO Jim Sills comment that “the impending need for retailers is a more dynamic and data-rich analysis of consumer demand and competitive data-regardless of channel or consumer touch-point.” And furthermore, “the playing field between online and ‘Brick and Mortar’ stores has to be leveled, which begins with more dynamic competitive pricing, more rigorous and automated retail price management and evolved pricing science and price optimization software which respects merchant rules.”
As in our prior posts, the same online transparency which has altered the basis of competition in retail can be turned into competitive advantage with a data-driven approach to merchandising!