Our Mission

Our story is one of technology evolution and commitment. Our mission is clear.

Our mission: We help retailers compete more effectively.

Sure we use the most current technology but our focus is not on technology but rather solving today’s retail’s current pricing problems. That is why we started with a more complete competitive pricing solution and then built a single rules architecture that could administer pricing rules consistently across any channel in which a retailer chooses to compete. Price optimization plays a role – that is where we “cut our teeth” 15 years ago – but only after “guardrails” have been carefully set and managed for competitive pricing and rules.

We are a specialist in pricing with a 15 year pedigree and no interest in becoming a generalist.

How Is This Achieved?

By delivering more value faster


Regular Pricing

Clear Demand Regular Pricing aligns everyday pricing with overall category strategies across channels and constrains price optimization in order to meet competitive pricing goals and internal business pricing rules. Learn more about lifecycle pricing optimization.

Promotion Pricing

Clear Demand Promotion Pricing delivers a comprehensive solution for promotional planning and forecasting across channels so retailers can meet specific competitive pricing goals and still execute more profitable promotion plans.

Markdown Pricing

Clear Demand Markdown Pricing helps retailers “set guardrails” for margin, sell-through, markdown budget, and competitive price index across channels and yet achieve department and category objectives.