Our story is one of technology evolution and commitment. Our mission is clear.
Our mission: We help retailers compete more effectively.
Sure we use the most current technology but our focus is not on technology but rather solving today’s retail’s current pricing problems. That is why we started with a more complete competitive pricing solution and then built a single rules architecture that could administer pricing rules consistently across any channel in which a retailer chooses to compete. Price optimization plays a role – that is where we “cut our teeth” 15 years ago – but only after “guardrails” have been carefully set and managed for competitive pricing and rules.
We are a specialist in pricing with a 15 year pedigree and no interest in becoming a generalist.