“Internet and omni-channel retailers are collecting a wealth of online data today through their tools and platforms, but are not using price in the clickstream analysis as a demand influencing factor,” said David Booth, co-founder of Clear Demand partner and leading data agency Cardinal Path. “By incorporating the wealth of data being collected through enterprise web analytics solutions, Clear Demand’s breakthrough is adding price to the analysis and building a “data science bridge” between the eCommerce and Merchandising functions within online and omni-channel retailers.”

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