Clear Demand Markdown Pricing Optimization
Set guardrails for margin, sell-through & markdown budget across channels and use evolved markdown optimization to drive sustainable results.
Clear Demand Markdown Pricing helps retailers “set guardrails” for margin, sell-through, markdown budget, and competitive price index across channels and yet achieve department and category objectives. The solution is designed with the flexibility and scalability necessary to implement and manage granular markdown programs across all lifecycle phases: Introduction, In-season and Clearance. Store-SKU elasticity is modeled over the lifecycle in order to provide a more granular “localized” strategy for the timing and depth of markdowns across category, department, store, store cluster, banner or chain. Integrated Markdown Budgeting is used to apply a global markdown budget constraint which aggregates budget targets for everyday permanent markdowns, discontinued items and point-of-sale (POS) markdowns as needed daily, weekly, monthly and quarterly.
Clear Demand Markdown Pricing is available as a standalone pricing solution or as an integrated component of a complete “lifecycle” pricing solution and consists of:
Single Enterprise Rules Architecture. Clear Demand was the first to pioneer a single OmniChannel (mobile, online, in-store) rules architecture, so retailers have the opportunity to use one pricing environment and shoppers see “one company”.
Competitive Pricing. Clear Demand automates competitive price comparisons, and alerts merchants when existing prices deviate from competitive pricing rules. This is combined with an industry-first competitive cross-elasticity model for a dynamic competitive pricing solution.
Merchandise Analytics. Clear Demand uses an integrated business intelligence capability from Tableau® which provides visibility into sensitive items, competitive pricing and revenue opportunities, and other business insights with interactive and drill-down tools.
Compliant Optimization. Clear Demand uses an evolved optimization which constrains prices with retailers’ rules for competition, margin, product line relationships and others and minimizes or eliminates pricing rules violations.
Markdown Pricing Optimization: Part of Clear Demand’s Complete Lifecycle Pricing Solution
Set guardrails for margin, sell-through & markdown budget across channels.