Driving profit

4  areas that C-Stores can target in generating more profit and loyalty from store traffic.

Against a rapidly evolving backdrop, convenience stores confront a wave of unprecedented challenges, driven by changing consumer trip behaviors and a continually-churning competitive environment. This guide outlines four core pricing management opportunities convenience store operators must pursue to earn greater customer loyalty with sustained profitability in today’s highly dynamic marketplace.

  • Rules:  Learn how rules can be used to ensure compliance and drive competitive advantage.
  • Promotions:  Gain a better understanding of the factors that can determine the difference between an effective promotion and one that drains margin.
  • Loyalty:  Comprehend how an effective loyalty program can drive long-term profitability.
  • Price Optimization:  See how an effective pricing strategy can be used to drive traffic and margin.
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Your relationship with your customers is rapidly evolving.  What can you do to ensure their loyalty?

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