Against a rapidly evolving backdrop, convenience stores confront a wave of unprecedented challenges, driven by changing consumer trip behaviors and a continually-churning competitive environment. This guide outlines four core pricing management opportunities convenience store operators must pursue to earn greater customer loyalty with sustained profitability in today’s highly dynamic marketplace.
- Rules: Learn how rules can be used to ensure compliance and drive competitive advantage.
- Promotions: Gain a better understanding of the factors that can determine the difference between an effective promotion and one that drains margin.
- Loyalty: Comprehend how an effective loyalty program can drive long-term profitability.
- Price Optimization: See how an effective pricing strategy can be used to drive traffic and margin.