Make Data-Supported Markdown Decisions
For seasonal goods, underperforming items, or any items nearing the end of life in your assortment, a scientific markdown and clearance process can rescue inventory dollars that too often are lost.
The challenges have always been when to “pull the trigger” on markdown pricing and at how much of a discount. Cash flow is a key consideration, and there is always pressure to take the early nickel at the expense of a delayed dime.
With Clear Demand you make judgement calls a thing of the past and upgrade to a trusted, empirical process that leverages the advanced Machine Learning built into the price optimization solution.
Set “guardrails” for margin, sell-through, markdown budget, and competitive price index across channels to achieve department and category objectives.
Accurately determine the optimal timing and depth of markdowns and clearances.
The Clear Demand markdown solution is designed with the flexibility and scalability necessary to implement and manage granular markdown programs across all lifecycle phases: Introduction, In-season and Clearance.
It’s common for demand to vary across stores. To maximize financial benefit, localized markdown decisions should vary in depth and timing. With the right tools you can track and differentiate the opportunities to maximize total benefits.
Using Clear Demand, store-SKU elasticity is modeled over the product lifecycle, so you define more granular, localized strategies across category, department, store, store cluster, banner or chain.
Leverage the integrated markdown budgeting feature to apply a global markdown constraint which aggregates budget targets for everyday permanent markdowns, discontinued items and point-of-sale (POS) markdowns as needed – on a daily, weekly, monthly and quarterly basis.