ROI Calculator | ClearDemand

Free ROI Calculator

Return on Investment Summary

Enter your business figures below. All results update in real time, based on ClearDemand's typical client performance.

Your Business Profile

Total Annual Revenue i Total Annual Revenue Your company's total annual sales across all product categories, before splitting into regular vs. promotional. ✦ Tip: Enter the full number — e.g. 500000000 for $500M.

Start with total revenue, then use the sliders to allocate between regular-priced and promotional sales. ClearDemand optimizes both independently.

Regular Price Revenue i Regular Price Revenue % The share of your revenue sold at everyday shelf prices — not on a featured promotion or TPR. ✦ Good assumption: 60–80% for most grocery retailers. % of total

75%

Promotional Revenue i Promotional Revenue % The share of your revenue sold on promotion — including TPRs, featured prices, and advertised specials. ✦ Good assumption: 20–40% for most grocery retailers. % of total

Revenue allocated: 94% 6% unallocated (e.g. clearance/markdown if not included in promotional revenue)

Regular Promotional

Gross Margin — Regular Price i Gross Margin — Regular Price Your current gross profit margin on items sold at everyday shelf prices: (Revenue − Cost of Goods) ÷ Revenue. Higher margins mean more value to unlock from pricing optimization. ✦ Good assumption: 25–40% for most grocery/CPG retailers.

30.0%

Gross Margin — Promotional i Gross Margin — Promotional Your gross margin on items sold on promotion. Typically 5–15 points lower than your regular price margin because promotions reduce the selling price. This directly influences the size of your promotional optimization benefit. ✦ Good assumption: 15–25% for most grocery/CPG retailers.

Overall Summary

Note: all values shown are discounted cash flows for both benefits and investment, discounted at 10%. The "Moderate" scenario applies a 20% haircut to regular price benefits.

Payback Period — Regular Price

Enter investment in Advanced settings

Payback Period — Promotion

Metric	3 Year	5 Year
Net Present Value (NPV)
Overall Project NPV	—	—
Regular price	—	—
Promo	—	—
Return on Investment
Gross Profit Improvement	—	—
Regular price	—	—
Promo	—	—

Time Horizon	Value	Overall ROI
3-Year Investment	—	—
3-Year Return	—	—
5-Year Investment	—	—
5-Year Return	—	—

Benefits by Value Driver — Discounted Cash Flows

Value Driver	3-Year Return	5-Year Return
Gross profit — regular price optimization	—	—
Gross profit — promotion optimization	—	—
Improved productivity	$—	$—
Total	—	—

Fully Ramped Annual Benefit (Non-Discounted)

Regular Price Optimization

Sales with ClearDemand—

Starting gross profit ($)—

Starting gross margin (%)30.0%

GP benefit — annual uplift ($)—

GP benefit — annual uplift (%)—

ClearDemand benchmark uplift rate2.25% of reg. GM pool

Promotion Optimization

Sales with ClearDemand

Starting gross profit ($)

Starting gross margin (%)

GP benefit — annual uplift ($)

GP benefit — annual uplift (%)

ClearDemand benchmark uplift rate5.00% of promo GM pool

Overall gross profit benefit created by ClearDemand

Annual uplift, non-discounted, fully ramped

—

— annual uplift

Customers Get Real Results

"Clear Demand has helped us transform our mountain of merchandise and promotional big data into retail price changes that have yielded measurable gross profit increases."

"Partnering with Clear Demand has given us the tools needed to continuously evaluate and re-evaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction."

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Results are based on ClearDemand's average client performance across regular price and promotional optimization engagements. Actual results may vary. All discounted cash flow projections apply a 10% discount rate. Regular price benefits reflect a 20% haircut under the selected scenario.

What would better pricing be worth to you?

Return on Investment Summary

What would better
pricing be worth to you?