Pricing Strategies Ebook
Should You Evaluate Your Pricing Strategies?
An in-depth evaluation with James A. Sills, President of Clear Demand and Josh Schwartz, Director of Pricing at MOM’s Organic Market.
The retail environment, particularly for grocers, is facing challenges due to shifting consumer behaviors, increased competition, and cost pressures.
Traditional pricing and promotional strategies—such as static markups and manual management via spreadsheets—are no longer effective.
Realize Your Pricing Strategies
Every retailer places importance on winning and value through price, but we know not all have great performance. Price and Promotion Optimization are the most powerful and immediate levers to winning trips, sales, and margin.
If you fear that you aren’t pricing effectively, take the time to read through the ebook.
Key Price and Promotional Triggers
Consumer Behavior Shifts
Price-conscious shoppers prioritize immediate savings over loyalty, buying private-label goods, and seeking promotions.
Traditional Approaches Fail
Static pricing and promotion models don’t align with modern shopper expectations or dynamic market conditions.
Operational Complexity
Managing promotions without integrated tools can lead to errors, inefficiencies, and missed opportunities.
Adopt Price and Promotion Optimization Tools
AI and machine learning-based solutions can help retailers analyze price elasticity, optimize pricing strategies, and forecast outcomes to maximize revenue, profit, and customer satisfaction.