Offer Recommendations on Brand Selection,
Shelf Allocation, Placement & Pricing
Category captains empower you to navigate the increasing complexity of product categories.
Retailers share essential information, including sales data, pricing, turnover, and shelf placement, with the category captain. Manufacturers leverage this data for category recommendations on brand selection, shelf allocation, placement, and pricing.
The role of CPG category captains is evolving in response to a more competitive and price-focused retail supply chain. This shift is evident in durable product categories such as home appliances, consumer electronics, furniture, sports equipment, and automotive. Shoppers compare prices online and in-store, making purchasing decisions based on competitive pricing.
Durable goods category captains need efficient tools and analytics to process competitive pricing and sales data, generating impactful price recommendations for online and in-store sales.
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