M&M Foods Selects ClearDemand for Retail Promotion Optimization

Scottsdale, AZ – July 18, 2018 | ClearDemand, a leading innovator in retail price and promotion solutions announced the successful implementation of its promotion optimization platform for Canadian based grocer, M&M Food Market. The solution will play an important role in their overall strategy to drive profitable traffic to their stores.

According to John Alexiou, director consumer insights and analytics, “Our goal is to provide our customers with a new shopping experience that reflects changes in their shopping preferences. ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”

The solution is being used in a planning capacity to support store operations, marketing, finance, supply chain, and purchasing. It will also be used to identify the best products and offers, optimize vendor details, and forecast store-level unit sales.

“We are thrilled that M&M Markets has selected our merchandise pricing and promotion solution to increase profitability of store sales and to support their promotion planning process,” said Jim Sills, CEO of ClearDemand. “We are committed to partnering with retailers like M&M in implementing solutions that are easy to adopt, uncover meaningful results and enable our customers to better serve their markets.”

About M&M Food Markets

Founded in 1980, M&M Food Market is Canada’s leading retailer of fine frozen foods. It is headquartered in Kitchener, Ontario, with locations in all ten provinces, Yukon and the Northwest Territories. The organization has been recognized as one of Canada’s 50 Best Managed Companies for 10 years in a row. M&M Food Market products include delicious and convenient options across virtually every food category including: appetizers, seafood, meats and poultry, prepared meals, fruits and vegetables, sides, bakery and desserts and come in formats ranging from individual portions to family-sized options.