Company

Connected pricing intelligence built for Grocery & Convenience. Nothing Else.

ClearDemand was founded in 2012 as the pricing and promotion platform purpose-built for the cadence, complexity, and competitive reality of grocery and convenience. 30+ banners now run on the platform, and IDC MarketScape named us a Leader in 2025-26.

Our Story

Grocery deserves its own pricing platform.

Generic retail pricing tools were never really built for grocery and convenience. Perishables, KVIs, promotional cadence, zone pricing, private label vs NBE, all the things that make grocery unique are treated as edge cases.

Founded by a PhD data scientist, ClearDemand was built to be better. Pricing and promotion science designed from the ground up for grocery and convenience.

We took on strategic investment on one principle: focus on grocery, do not drift. That’s why 30+ banners now run on ClearDemand, and why IDC named us a Leader in the space in 2026.

What Makes Us Different

Four reasons buyers choose us, and stay.

Built only for grocery and convenience

No generic retail science retrofitted with grocery. The science, the data model, and the workflows are designed for this industry alone.

AI within your guardrails

Our patented science isn't a black box. Every recommendation is within your rules with detail so you can explain to your CFO, your buyers, or your board.

Built with you, not at you.

Most pricing platforms come with a fixed methodology you're expected to adopt. ClearDemand adapts you: your zones, your KVIs, your promotional cadence.

Results that compound.

Margin gains start in year one. By year two: smarter promotions, faster decisions, and 100+ hours back every week for pricing teams.

Trusted by Leading Grocers

  • Founded in 2012
    By data scientists who saw an under-served market
  • AI-driven Data Science
    Differentiated by 9 unique patents
  • Trusted Partner
    To 30+ grocery banners with 95% renewal rate
  • Recognized as Industry Leader
    By IDC MarketScape for 2026
MOM’s Organic Market

“Partnering with ClearDemand has given us the tools needed to continuously evaluate and reevaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”

VP Pricing MOM’s Organic Market

EXPERIENCE + EXPERTISE = GROWTH

ClearDemand’s Executive Team

We share a passion for leveraging pricing data and innovative technology to help push the retail industry forward.
Alex Moorhead

Alex Moorhead

CEO

Vinoth Ganapathy

Vinoth Ganapathy

Technology

Reshma Krishna

Reshma Krishna

Product

Ryan Licari

Ryan Licari

Go-To-Market

Mehul Hathi

Mehul Hathi

Customer

Nicole Spector

Nicole Spector

CFO

Seth Nieman

Seth Nieman

Strategy

Matthew Tansey

Matthew Tansey

Marketing

Careers

Bring your skills to the ClearDemand team and work alongside experts as we transform retail analytics.

Browse Open Positions

Contact

Find out how we got started, what we’re working on, and where we’re going. Reach out and say hello. We’re always happy to chat.

Let’s Talk

OUR INVESTORS

Backed by Investors who know Grocery and AI

GET STARTED

Partner with Us

Bring us your hardest pricing or promotion challenge. We’ve probably seen something like it before! A pricing expert will reach out within one business day.