One list price with a different net for every account.

Every account, its own net price

List price is the starting point, not the answer. Tiered pricing, negotiated contracts, and account-level terms all sit on top of it, and they all have to update together when the list price moves.

Margin rate is the number, not price image

Nobody walks a warehouse aisle comparing shelf tags. The measure that matters is the rate, in basis points, held or grown across every account and every category.

Rebates and allowances, priced in from day one

Volume rebates, early-payment terms, and deviated pricing all change your real cost. If net price doesn't reflect them, the margin you think you have and the margin you have are different numbers.

Priced by distribution center, not by guesswork

Freight, local competition, and cost-to-serve differ by DC and by territory. A single national price ignores that; a different price for every zip code is unmanageable. The right answer sits between the two.