ClearDemand Price Optimization
Price Smarter. Protect Every Margin Point.
Stop leaving margin on the table. ClearDemand's AI-powered Price Optimization shows you the right price within your rules for every item, and explains exactly why.
Stop Reacting. Start Leading on Price.
Your competitors are moving on price every single day. ClearDemand gives your team the science to move with speed, accuracy, and confidence.
Bigger Baskets
Keep prices sharp on the items that drive trips. When shoppers trust your value, the rest of the basket follows. Price Perception Shoppers notice
Price Perception
Shoppers notice consistency, not complexity. ClearDemand protects the prices that shape how your store is remembered.
Compete Upmarket
See competitive moves as they happen, and respond before your customers do.
Pricing Intelligence Built for How Grocery Works
Most pricing tools were built for big retail and adapted down. ClearDemand was built from day one for regional operators with the science national chains spent decades building, purpose-built for lean teams.
Pricing Intelligence Built for How Grocery Works
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Store-wide price strategy
Every category covered – including fresh – without manual intervention. -
Conflict resolution
When rules compete, priority logic resolves it for you. No overrides needed. -
KVI and category protection
Keep your most important items sharp without compromising overall margin. -
Cost of constraints
See exactly what each guardrail is costing you. Decide when it’s worth relaxing one.
Built on Patented Pricing Science
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Predictive demand modeling
Know how shoppers will respond before any price hits the shelf. Built on your transaction data, not assumptions. -
Business rule optimization
Every recommendation aligns to your strategy. Merchants see the why. Override rates drop. Pricing sticks. -
Profitability balance
Margin and compliance don’t have to fight. ClearDemand resolves conflicts automatically, and shows you what each constraint is costing.
Simplify Pricing. Amplify Results
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Transparent insights
Every recommended price links back to the competitive signals and elasticities. Auditable and actionable without a data scientist. -
What-if analysis
Run scenarios before you commit. Test what happens if you follow a competitor’s move, hold price, or shift category strategy. See volume, revenue, and margin impact side by side. -
Confident approvals
Recommendations that actually get shipped. Faster pricing cycles and lower override rates, because trust is built in.
Hear from Our Customers
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“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
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“Partnering with ClearDemand has given us the tools needed to continuously evaluate and reevaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”
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“Our goal is to provide our customers with a new shopping experience that reflects changes in their shopping preferences. ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”
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“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
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“Partnering with ClearDemand has given us the tools needed to continuously evaluate and reevaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”
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“Our goal is to provide our customers with a new shopping experience that reflects changes in their shopping preferences. ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”
Is It Time to Reevaluate Your Pricing Strategies?
Every retailer places importance on winning and value through price, but we know not all have great performance. Price optimization is the most powerful and immediate levers to winning trips, sales, and margin.
Competitive Intelligence
Empower confident decisions with complete market intelligence
- Analyze competitor pricing trends and promotional strategies
- Identify competitive gaps and capitalize on pricing opportunities
- Make informed, data-driven decisions around your pricing strategy
Promotion Optimization
Create targeted, effective events to boost sales
- Plan and execute promotions that drive sales and customer loyalty
- Track promotion effectiveness and optimize future campaigns
- Evaluate scenarios and minimize risks to find the ideal selection and price
Markdown Optimization
Avoid profit loss from poorly timed discounts
- Adjust markdowns to fir your strategy
- Forecast demand to optimize timing and discount plans
- Balance profit and sell-through to clear inventory efficiently
Stop Leaving Margin on the Table
Every week without the right pricing tool is margin you don’t get back. ClearDemand gives your team the science, the transparency, and the speed to compete starting in 45 days.
Frequently Asked Questions
Retail price optimization is the science of setting the right price for every product, every day, to maximize revenue, profit, and shopper loyalty.
For retailers, it’s essential because manual pricing or “across-the-board” changes often leave money on the table and create price inconsistencies that erode trust. Price optimization lets retailers compete strategically (using real demand and market data) so they can grow margins while delivering fair, consistent prices shoppers value.
ClearDemand uses patented demand modeling and elasticity science to predict how shoppers will respond to different price changes. Our software evaluates millions of product, category, and competitive data points and runs them through constrained optimization (your business rules, CPI targets, margin goals). This results in price recommendations that protect profit, align with your strategy, and earn customer trust.
Price elasticity is the measure of how sensitive shoppers are to price changes. Demand modeling uses historical sales, market trends, and competitive data to predict outcomes at any price point.
At ClearDemand, elasticity is at the core of our solution — it ensures every price move is grounded in shopper behavior, so decisions increase profit without sacrificing volume or loyalty.
Shoppers judge your entire store by a few key prices. If those feel fair, they trust your brand. ClearDemand helps retailers balance competitiveness and profitability on these items, while maintaining consistency across categories. That builds a strong price image, which leads to repeat visits, bigger baskets, and long-term loyalty.
Unlike other systems, ClearDemand offers retailers transparency.
We combine advanced elasticity science with constrained optimization so your business rules (margin floors, KVIs, CPI, step rules) are always honored. Plus, our platform has competitive intelligence data, giving you real-time visibility into your market – something most vendors can’t match.
ROI is fast and measurable. Customers see higher margins, reduced markdown losses, and gain market visibility. ClearDemand gives retail teams confidence in the value of price changes and profitable results.