Maximize ROI with Retail Promotion Optimization

Make every promotion count. Turn weekly flyers into strategic levers for growth. ClearDemand’s promotion optimization solution delivers pricing forecasts, minimizes waste, and boosts ROI. Builds targeted, effective events while minimizing unnecessary discounts.

retail promotion optimization, promotional events, pricing
retail promotion optimization, promotional events, pricing
ABOUT

Promotion Optimization: Events that Resonate

Stop repeating last year’s promotions. Start optimizing.

Promotions are a retailer’s most powerful lever to drive volume, loyalty, and category lift — but without the right insights, it’s easy to overspend, underperform, or simply repeat what “sort of worked” last year.

ClearDemand’s retail promotion optimization solution helps you stretch dollars further, execute more strategic events, and get measurable results.

PROMOTIONAL INSIGHTS
  • Analyze historical promotional performance
  • Suggest items and categories for future promotions
  • Forecast sales lift by promotion type, depth, and timing
  • Segment customers for targeted promotions

DATA-DRIVEN DECISIONS

  • Reduce promotional waste and increase traffic-driving offers
  • Incorporate cannibalization and affinity impacts
  • Establish the best vendor deals and temporary price reductions
  • Forecast impacts and lifts of overlapping promotions and events
retail category manager, data/analytics, working on pricing
TRUSTED BY THESE RETAILERS

“ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”

Director Consumer Insights & Analytics
M&M Food Market

“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”

Chief Information Officer
Gelson’s

“Partnering with ClearDemand has given us the tools needed to continuously evaluate and re-evaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”

Director of Pricing
MOM’s Organic Markets

“The best product matching for our data needs. This data, which includes internal and external data sources, has significantly improved our ability to track the omnichannel competitive landscape.”

Market Insights Manager
MARS Petcare
KEY BENEFITS

Smarter Promotions, Stronger Results

From store-level forecasts to post-event analytics, ClearDemand helps grocers plan with confidence and improve ROI with every offer.

Run Effective Deals

Optimize your promotional calendar around the right products, categories, and holiday moments and make the most of CPG trade funds and internal budgets by modeling deal structures and timing for maximum return.

Build Bigger Baskets

Identify high-affinity items that lift entire trips & eliminate promotions that fail to increase sales. It’s time to focus on the promotions that create business impact.

Eliminate Waste

Avoid overstocks, stockouts, and lost margin from poor predictions. Plus identify which offers (BOGO, %, loyalty) will drive both lift and ROI.

PLATFORM FEATURES

Complete Promotion Optimization Solution

impact - forecast, price changes, retail pricing
FORECAST IMPACT
  • Predict lift, units, revenue, and margin at the store level and per promotion day
  • Account for local demand variability and execution timing
optimization, retail promotion optimization, grocery promotions
WHAT-IF ANALYSIS
  • Compare BOGO vs. %‑off vs. fixed price
  • Analyze timing (weekend vs. weeklong), depth, and item grouping
  • Understand impact before choosing a promotion
ROI for promotions, promotion optimization by ClearDemand
POST-EVENT ANALYSIS
  • Measure actual vs. forecasted lift, units, and margin
  • Understand promo effectiveness, cannibalization, and halo effect
  • Support continuous learning across campaigns
ON-DEMAND

Personalized Pricing: Optimizing Regular and Promotions Together

In this webinar, we present the benefits of personalized pricing and explore how to achieve those benefits through promotions, customer segmentation, and dynamic pricing.

Deep dive into the new innovations in pricing in promotion science – including jointly optimizing pricing and promotions.

MORE RETAIL SOLUTIONS

Price Optimization

Set the perfect price every time to drive profitability and loyalty

  • Forecast sales, margins, and expected results with accuracy
  • Incorporate KVIs and category targets into pricing decisions
  • Ensure rule adherence while balancing compliance costs

Competitive Intelligence

Empower promotional decisions with complete intelligence

  • Receive accurate data from hard-to-access sites and hard-to-match categories
  • Gain a 360-degree view of competitor pricing, promotion, availability, and assortment data
  • Identify competitive gaps and capitalize on opportunities

Markdown Optimization

Efficiently clear inventory while protecting margins

  • Optimize timing and depth of clearance items
  • Reduce waste and maximize profits on expiring items
  • Balance profit and sell-through to clear inventory efficiently
GET A DEMO

Smarter Promotions, Bigger Results

Stop leaving promotional results to chance! Eliminate wasteful promotions that don’t drive sales and focus on strategies that maximize impact.

Competitive intelligence, optimization, retail pricing solutions to drive profitability
+ 25 M

Saved in inventory write-offs across categories

+ 30-500 %

Increase In Sales Based On Product Popularity And Category

10 X

Reduction in cleansing and auditing time


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