Pricing opportunity calculator

How much gross profit 
could better pricing unlock?

Use four inputs to estimate your three-year opportunity from regular price and promotion optimization and see how it builds over time.

Enter four business inputs:

1
Annual revenue ($)
Total sales you would put under management.
2
Share of revenue sold on promotion (%)
Everything on a TPR, feature, or ad. Most grocers land between 20% and 40%.
30%
3
Gross margin on regular price (%)
Promotional margin is modelled 15 points lower, with a 5% floor.
25%
4
What sets your prices today?
The biggest driver of the estimate. Existing optimization captures part of the opportunity.
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Estimated gross-profit opportunity
$9m
over three years
$4.4M
per year at full deployment
1.98%
regular gross profit uplift
3.91%
promotion gross profit uplift

What this means

Based on the spreadsheet or rules-based approach you selected, ClearDemand’s model estimates $9M in gross-profit opportunity may remain over three years.

Approximately $7.4M comes from regular-price optimization and $1.6M from promotion. Regular price contributes in year one; promotion begins in year two.

Because no demand science is currently assumed, the model applies its highest remaining-opportunity rates.

How the estimate builds

Regular price deploys first. Promotion begins contributing in year two.

Gross profit gain
Year 1
Year 2
Year 3
Regular price
$1.3M
$2.8M
$3.3M
Promotion
-
$557K
$1M
Total
$1.3M
$4.3M
$4.3M

Based on $17K of regular gross profit at 15% margin and $436 of promotional gross profit at 5% margin. A 30% conservatism haircut is applied.

Ready to turn the opportunity into a true ROI case with ClearDemand?

In a working session, ClearDemand can add your actual department mix, margins, rule constraints, implementation scope, and current tooling cost to calculate payback and return.

Frequently asked questions

Is this a guaranteed return?
Why isn't payback shown?
Why is promotion zero in year one?
Can I share my inputs?
Method

A conservative, inspectable estimate.

The model applies ClearDemand's moderate uplift rates to the gross profit pools in your regular and promotional sales.

Important: This is a gross profit impact estimate, not a payback or ROI multiple. Cost and implementation scope are intentionally excluded.
1.
Split revenue
Separate regular and promotional sales using your promotional share.
2.
Build gross profit pools
Apply regular margin and a promotional margin 15 points lower, floored at 5%.
3.
Apply uplift rates conservatively
Select rates based on current tooling, then apply a 30% conservatism haircut.
4.
Ramp deployment
Regular price contributes in year one; promotion begins in year two and reaches full value in year four.