Retail Assortment Optimization
Ensure your shelves are stocked with the products your customers want. ClearDemand’s assortment optimization leverages AI-driven insights to help grocery retailers identify product gaps, streamline selections, and enhance shelf efficiency.
Assortment Optimization: Maximize Market Opportunity
Value matters to shoppers – and it’s about more than just prices.
Assortment optimization helps retailers stock the right products, in the right places, at the right time. Using data-driven analytics, retailers can identify which products drive performance, uncover assortment gaps compared to competitors, and understand brand depth within categories.
ClearDemand’s assortment selection views, gap analysis, and price-pack clustering let retailers gain clear visibility into what’s working, what’s missing, and what customers want.
The result is smarter shelf planning, stronger vendor negotiations, and increased profitability from better-aligned product assortments.
- Spot categories and brands where competitors have offerings you lack
- Examine competitor SKUs, brands, and categories to inform your assortment decisions
- Use gap indicators to prioritize product additions that can drive sales
ASSORTMENT SELECTION VIEW
- Analyze your current assortment across SKUs, brands, categories, and locations
- Compare pricing and packaging strategies across competitors
- View unaltered data feeds with clear match statuses between your catalog & competitors
PRODUCT CONTENT MANAGEMENT
- Detect and fix data gaps or errors automatically
- Add missing attributes, descriptions, and SEO-friendly copy to boost discoverability
- Ensure consistency across all systems
“This is the best product matching for our data needs. This data, which includes internal and external data sources, has significantly improved our ability to track the omnichannel competitive landscape.”
Market Insights Manager
MARS Petcare“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
CIO
Gelson’sEnhance Your Assortment Strategy
Winning assortments aren’t just about stocking the right items – they’re about making those items shoppable. Maximize sales impact and shopper engagement.
Data-Driven Decisions
Leverage machine learning to make informed assortment choices.
More Competitiveness
Stay ahead by understanding and reacting to competitor assortments.
Attribute Analysis
Pinpoint assortment gaps (flavors, sizes, or locations).
Calculate Impact
Model potential revenue outcomes for new products using rules-based calculations.
See the Whole Picture
COMPETITIVE INTELLIGENCE
Access competitor data across ecommerce, delivery platforms, and omnichannel catalogs to get a complete picture of the market.
PRODUCT MATCHING
View unaltered data feeds with clear match statuses between your catalog and competitors.
BRAND COVERAGE
Understand the variety and number of products offered by each brand across categories.
AUTOMATED ALERTS
Streamline your merchandising processes with automated insights.
Market Basket Analysis
Use advanced data science and differential basket analysis to uncover shopper patterns, benchmark competitors, and take action. When you understand the basket, you unlock the levers of loyalty, margin, and growth.
Price Optimization
Get price recommendations that improve margin and align with your strategy
- Cur pricing busywork with automated recommendations that reflect your pricing rules
- Apply pricing rules consistently across banners and categories
- Forecast sales and profit impact before you approve
Promotion Optimization
Retail promotional planning powered by data for smarter ads and better return
- Avoid over-discounting by modeling true promotional lift
- Get AI-backed suggestions for your next ad
- Segment promotions to match different customer needs and behaviors
Competitive Intelligence
Unlock the power of data to stay one step ahead of the competition
- Gain a 360-degree view of competitor pricing, promotion, availability, and assortment data
- Leverage competitor insights to make strategic business decisions
- Identify competitive gaps and capitalize on opportunities
Stock the Products that Make You Stand Out
See your assortment the way your shoppers — and your competitors — do. Fill out the form for a demo and learn how to turn competitive data into confident product decisions.
Increase in catalog year-over-year
Saved in inventory write-offs across categories
Increase In Data Insights
Resources on Assortment
Create Conversions with Effective Assortment Gap Management
Identifying assortment gaps is a key aspect of assortment planning since it allows you to pinpoint missed opportunities.
Read
AI for Grocery Retail Assortment
Learn how AI-driven algorithms optimize product selection, enhance loyalty, and boost sales. It’s the future of assortment management.
Read
5 Myths about Competitive Intelligence & Grocery Ecommerce
There’s a handful of misconceptions about retail competitive intelligence and grocery e-commerce… let’s talk about them.
Read
Assortment Analytics for Grocery Retailers: How to Cut Cost, Not Opportunity
The right assortment drives trip frequency, basket size, and shopper loyalty. You’re probably carrying more SKUs than you need. And that’s not just an issue for shelf space. It’s a margin issue. A labor issue. A drag on profitability. But don’t just cut items blindly or question your entire assortment strategy. There are scientific analyses
Read
Master Pricing: The Blueprint for Grocery Price Optimization
“The days of spreadsheets and gut-feel pricing are behind us,” said Steve Thornberry, VP of Sales at ClearDemand. “Retailers need science-backed decisions that align with their brand, business goals, and customers’ expectations.” Tariffs, cost volatility, shifting consumer loyalty, and aggressive competition are all forcing grocery retailers to rethink their strategies. In a recent webinar, ClearDemand
Read