Data-Driven Retail Assortment Optimization
Stop relying on manual work to determine which product mix to carry and start capitalizing on data. ClearDemand uses machine learning to surface product gaps and deliver data-supported assortment optimization recommendations for retail.
Assortment Optimization: Maximize Market Opportunity
Value matters to shoppers – and it’s about more than just prices.
Today’s shoppers aren’t making comparisons based on prices alone. Things like quality, convenience, and relevance are all major aspects of a shopper’s purchase decision.
If you’re not stocking the products your customers want, they’ll easily find what they’re looking for elsewhere. Leverage omnichannel competitive data and machine learning to perfect your product mix.
- Evaluate brand and product gaps by category and competitor
- Prioritize assortment opportunities with simple rankings
- Seamlessly integrate your sales data from NPD, IRI, or Nielsen
- Quantify the potential revenue impact of new products
ML-DRIVEN PRODUCT MATCHING
- Achieve scalable match coverage for national brands, perishables, and private labels
- Understand assortment overlaps and category gaps
- See all matches in your customized match library
“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
CIO
Gelson’s“This is the best product matching for our data needs. This data, which includes internal and external data sources, has significantly improved our ability to track the omnichannel competitive landscape.”
Market Insights Manager
MARS PetcareActionable Insights Assortment Optimization
Optimize your assortment strategies with precision and confidence using ClearDemand’s data-driven solutions.
Competitive Analysis
See how your assortment compares to the competition. Identify gaps, overlaps, and opportunities to differentiate your offerings and make informed decisions based on real-time market intelligence.
Delight Your Shoppers
Stay ahead of evolving customer preferences. Discover which products resonate most with your shoppers across the categories you operate in to build loyalty and boost sales.
Attribute Analysis
Use advanced machine learning to pinpoint assortment gaps, whether it’s in flavors, sizes, or locations. Address these gaps quickly to ensure you’re delivering what customers want.
Calculate Impact
Model potential revenue outcomes for new products using rules-based calculations, so you can confidently plan assortment changes that drive profitability.
See the Whole Picture
COMPETITIVE INTELLIGENCE
Access competitor data across ecommerce, delivery platforms, and omnichannel catalogs to get a complete picture of the market.
PRODUCT MATCHING
Harmonize data with precise product matching for reliable assortment and pricing analytics.
GEO-SPECIFIC ANALYTICS
Gain actionable insights at the regional and store level with the industry’s most accurate location-based analytics.
AUTOMATED ALERTS
Receive notifications on assortment gaps, pricing variances, and market shifts to stay agile and proactive in your strategy.
How to Conduct an Effective Market Basket Analysis
We’ve outlined best practices and tips for conducting a differential market basket analysis for grocery products.
Price Optimization
Set the perfect price every time to drive profitability and loyalty
- Forecast sales, margins, and expected results with accuracy
- Leverage cutting-edge science and business rules to set competitive prices
- Adapt to market changes and pricing shifts to solidify your competitive advantage
Promotion Optimization
Attract customers, boost sales, and improve profitability
- Target the right audiences with the right offers
- Minimize waste by avoiding unnecessary discounts
- Drive customer engagement with timely, impactful promotions
Competitive Intelligence
Unlock the power of data to stay one step ahead of the competition
- Gain a 360-degree view of competitor pricing, promotion, availability, and assortment data
- Leverage competitor insights to make strategic business decisions
- Identify competitive gaps and capitalize on opportunities
Stock the Products that Make You Stand Out
Understand where you stand in the market, fill gaps quickly, and deliver products your customers want. With ClearDemand’s competitive intelligence and assortment analytics, you’ll make smarter, faster decisions that strengthen your category performance.
Increase in catalog year-over-year
Saved in inventory write-offs across categories
Increase In Data Insights
Resources on Assortment
Create Conversions with Effective Assortment Gap Management
Identifying assortment gaps is a key aspect of assortment planning since it allows you to pinpoint missed opportunities.
Read
AI for Grocery Retail Assortment
Learn how AI-driven algorithms optimize product selection, enhance loyalty, and boost sales. It’s the future of assortment management.
Read
5 Myths about Competitive Intelligence & Grocery Ecommerce
There’s a handful of misconceptions about retail competitive intelligence and grocery e-commerce… let’s talk about them.
Read
Data to Dollars: Achieving Success with Pricing Intelligence
From improved profit margins and competitive positioning to increased sales and customer satisfaction, pricing intelligence helps retailers achieve growth through actionable data and automation. Pricing intelligence is the process of gathering, analyzing, and leveraging data on competitors’ pricing to make informed pricing decisions. Using pricing intelligence, retailers optimize and execute the best pricing strategy. Pricing
Read
Chart a Path to Personalization: Chapter 1
For today’s digitally enabled shoppers, “my price” is the best price. Personalized promotions are drawing intense interest among retailers, but most are still searching for the formula to get them done right – to reinforce shopper loyalty and deliver sales and profits. Personalization – of assortment, experiences and offers – has emerged as a pervasive
Read