For years, dynamic pricing in e-commerce reshaped shopper expectations. The hunt for the lowest price became effortless, and loyalty to any single store eroded. Retailers rushed to respond—rolling out price-matching policies and deploying competitive monitoring tools. But this follow-the-leader, race to the bottom has left retailers trapped. Prices look the same across the market, differentiation
Shoppers are looking for convenience, product information and pricing to influence their buying decisions.
Data is the one integral component for brands looking to build an effective omnichannel strategy.
The pet industry is booming… and the competition is heating up. Global pet spend is projected to soar from $320 billion today to $500 billion by 2030, and with consumers increasingly viewing their pets as family, it’s no surprise that major retail players are investing heavily in the category. A few years ago, Walmart launching
For today’s digitally enabled shoppers, “my price” is the best price. Personalized promotions are drawing intense interest among retailers, but most are still searching for the formula to get them done right – to reinforce shopper loyalty and deliver sales and profits. Personalization – of assortment, experiences and offers – has emerged as a pervasive
In convenience retail, rules management often takes the front seat. For categories like tobacco and beer — complex, highly regulated, and strategically important — rules and compliance are absolutely critical. Promotions, too, are a key lever for building traffic and protecting competitiveness. But here’s the reality: compliance and promotions alone won’t capture the full profit
Declining trip frequency has put a chill into the hearts of convenience store operators. At its State of the Industry Summit, NACS disclosed research that showed the average number of weekly store visits had fallen an average of one trip per customer per week, from 3.6 in 2014 to 2.6 in 2017, for a three-year
Small price changes can have large impact on bottom line. We are often asked what the value of price optimization is. The reason price optimization is so important for retailers is two-fold: A small increase in the top-line largely drops to the bottom line. Let’s consider an example: Suppose I have $1B in revenue at
When we talk precision in retail pricing, we think eggs. Lots of eggs. The reason is simple. While we work with many types of retailers, we do a good share of work with grocers, and they have an egg problem. What seems to be a staple product – egges – are hard to crack in
So many retailers feel caught between a rock and a hard place because competition is fierce and it feels like you should lower prices to retain and attract shoppers. At the same time, you face pressure to deliver stronger margins. Successful retailers are more surgical with price moves and invest in lower prices where those