Discover the Items That Define Your Price Image
A few SKUs define how every shopper perceives your store’s value.
ClearDemand’s KVI Analysis helps retailers identify and optimize high-impact SKUs using science-backed demand modeling and real-time competitive intelligence.
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From data to decision
Step 1: Share your data.
Just send your POS and pricing data — no complex integration needed. Tell us what your KVI strategy.
Step 2: We do the heavy lifting.
Our team runs models and comparisons to pinpoint the items that shape your shoppers’ price image.
Step 3: See your impact.
Get a concise Price Image / KVI Analysis with recommendations to improve your KVI pricing strategy.
*Typical turnaround ~4-8 weeks
Your KVI Analysis includes:
✅ KVI Identification: Find the items most visible and influential to your shoppers.
✅ Elasticity Insights: See how small price changes impact traffic, sales, and margin across categories.
✅ Actionable Recommendations: Get tailored guidance built around your pricing goals.
You’ll receive a short, data-driven report summarizing your KVI tiers, their elasticity, and opportunities for improvement.
Start your price image audit
The right KVI strategy helps you:
✅ Strengthen price trust and trip frequency
✅ Protect margin and stay competitive
✅ Align pricing across stores, zones, and banners
How a Few SKUs Can Transform Your Price Image
KVIs are the front line of your price image. They shape customer perception, influence trip frequency, and directly impact profitability. By identifying and optimizing these critical items, you can strengthen your brand’s value story, attract price-sensitive shoppers, and protect your margins — all while staying ahead of competitors.
