Maximize ROI with Retail Promotion Optimization
Make every promotion count. Attract customers, boost sales, and improve profitability with ClearDemand’s promotion optimization solution. You’ll get targeted, effective events while minimizing unnecessary discounts.
Promotion Optimization: Set Up Events that Resonate
Stop repeating last year’s promotions. Start optimizing.
Promotions are a retailer’s most powerful lever to drive volume, loyalty, and category lift — but without the right insights, it’s easy to overspend, underperform, or simply repeat what “sort of worked” last year.
ClearDemand’s promotion optimization solution helps retailers stretch their promotional dollars further, execute more strategic events, and get measurable results.
- Analyze historical promotional performance
- Suggest items and categories for future promotions
- Forecast revenue, profitability, and unit impact
- Segment customers for targeted promotions
DATA-DRIVEN DECISIONS
- Optimize promotional items, offers, and discounts
- Incorporate cannibalization and affinity impacts
- Establish the best vendor deals and temporary price reductions
- Forecast impacts and lifts of overlapping promotions and events
“ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.”
Director Consumer Insights & Analytics
M&M Food Market“ClearDemand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
Chief Information Officer
Gelson’s“Partnering with ClearDemand has given us the tools needed to continuously evaluate and re-evaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.”
Director of Pricing
MOM’s Organic Markets“The best product matching for our data needs. This data, which includes internal and external data sources, has significantly improved our ability to track the omnichannel competitive landscape.”
Market Insights Manager
MARS PetcareCraft Successful Promotions with AI
You receive millions in trade dollars from manufacturers. The question is: how can those dollars be deployed for the biggest return?
Run Effective Deals
Optimize your promotional calendar around the right products, categories, and holiday moments and make the most of CPG trade funds and internal budgets by modeling deal structures and timing for maximum return.
Build Bigger Baskets
Identify high-affinity items that lift entire trips & eliminate promotions that fail to increase sales. It’s time to focus on the promotions that create business impact.
Improve Promotional Planning
Move from reactive or copy-paste planning to strategic, data-driven calendars. Avoid shallow discounts that don’t move volume and build promotions that support your goals.
Complete Promotion Optimization Solution
FORECAST IMPACT
Predict the impacts of overlapping promotions and upcoming price changes on revenue, profits, and units.
IDENTIFY OPPORTUNITY
Use analytics to replace ineffective offers with promotional events that drive sales and traffic.
ROI-DRIVEN PROMOTION
Evaluate, plan, and execute promotions that maximize ROI and customer engagement for your pricing strategy.
Personalized Pricing: Optimizing Regular and Promotions Together
In this webinar, we present the benefits of personalized pricing and explore how to achieve those benefits through promotions, customer segmentation, and dynamic pricing.
Deep dive into the new innovations in pricing in promotion science – including jointly optimizing pricing and promotions.
Price Optimization
Set the perfect price every time to drive profitability and loyalty
- Forecast sales, margins, and expected results with accuracy
- Incorporate KVIs and category targets into pricing decisions
- Ensure rule adherence while balancing compliance costs
Competitive Intelligence
Empower promotional decisions with complete intelligence
- Receive accurate data from hard-to-access sites and hard-to-match categories
- Gain a 360-degree view of competitor pricing, promotion, availability, and assortment data
- Identify competitive gaps and capitalize on opportunities
Markdown Optimization
Efficiently clear inventory while protecting margins
- Optimize timing and depth of clearance items
- Reduce waste and maximize profits on expiring items
- Balance profit and sell-through to clear inventory efficiently
Smarter Promotions, Bigger Results
Stop leaving promotional results to chance! Eliminate wasteful promotions that don’t drive sales and focus on strategies that maximize impact.
Saved in inventory write-offs across categories
Increase In Sales Based On Product Popularity And Category
Reduction in cleansing and auditing time
Promotion Optimization Content for You
3 Types of Data Visualization that Are Useful in a Retail Setting
Being a pricing or promotions professional for a leading retailer can be a thankless task. The amount of data in which you consume and analyze grows exponentially as well as the demands for answers that are placed upon you by various stakeholders. Often, the data is not optimized or accessible, and the tools that you have
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Fundamentals of Retail Science: Episode IV (Promotion in Retail)
Welcome back! While we are still covering the basics, we’re graduating to more complex topics and techniques that can be employed by retailers. In this post, we’re breaking down the fundamentals of promotion. Promotion is the sizzle and sparkle of retail, the attention-getting part of retail that shoppers notice. Promotions can help or hinder the
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Data to Dollars: Achieving Success with Pricing Intelligence
From improved profit margins and competitive positioning to increased sales and customer satisfaction, pricing intelligence helps retailers achieve growth through actionable data and automation. Pricing intelligence is the process of gathering, analyzing, and leveraging data on competitors’ pricing to make informed pricing decisions. Using pricing intelligence, retailers optimize and execute the best pricing strategy. Pricing
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Gelson’s Selects ClearDemand Price and Promotion Optimization to Provide Additional Value to their Customers
Gelson’s uses advanced AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits. SCOTTSDALE, AZ – Jan 15, 2024 – Today, ClearDemand announces its newest retail customer, Gelson’s Markets, a specialty supermarket chain in Southern California known for its unique assortment, high quality, product freshness and unsurpassed
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Crafting Success with Promotional Planning and Optimization
What makes a successful promotion? We’re exposed to promotions daily, influenced by some, and numb to others. We should be great at knowing what works and what doesn’t. Successful promotions require objectives and goals, a well-understood target audience, a substantial value proposition, a sense of urgency, great timing, clear communication, little to no participation barriers,
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