Clear Demand Regular Pricing Optimization

Align everyday pricing with overall category strategies across channels and use evolved retail price optimization to drive sustainable results.

Clear Demand Regular Pricing aligns everyday pricing with overall category strategies across channels in order to meet competitive pricing goals and internal business rules while generating additional revenue and margin – uniquely available to each retailer based on their shoppers, merchandise and market. Price recommendations are based on a granular understanding of shopper demand (price elasticity); derived using evolved price optimization science, and; delivered at whatever level is required to compete effectively; channel, zone, chain, region, and store.

Clear Demand Regular Pricing is available as a standalone pricing solution or as an integrated component of a complete “lifecycle” pricing solution and consists of:

Single Enterprise Rules Architecture. Clear Demand was the first to pioneer a single OmniChannel (mobile, online, in-store) rules architecture, so retailers have the opportunity to use one pricing environment and shoppers see “one company”.

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Competitive Pricing. Clear Demand automates competitive price comparisons, and alerts merchants when existing prices deviate from competitive pricing rules. This is combined with an industry-first competitive cross-elasticity model for a dynamic competitive pricing solution.

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Merchandise Analytics. Clear Demand uses an integrated business intelligence capability from Tableau® which provides visibility into sensitive items, competitive pricing and revenue opportunities, and other business insights with interactive and drill-down tools.

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Compliant Optimization. Clear Demand uses an evolved price optimization which constrains prices with retailers’ rules for competition, margin, product line relationships and others and minimizes or eliminates pricing rules violations. Learn more about our price optimization software.

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Big Data Platform. Clear Demand was the first to architect a pricing platform from the ground-up on Big Data so retailers can quickly capture and analyze data from any source – store, online, mobile, social media, loyalty programs and weave a consistent and competitive pricing strategy.

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Regular Pricing: Part of Clear Demand’s Complete Lifecycle Pricing Solution.

Align pricing with shopper preferences & strategy across channels. Learn more about our retail price optimization software and how rule based pricing works.

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