Deliver Value Through Price
Economic uncertainty and consumer spending power shape challenges for grocers and supermarket operators. Price wars, elevated costs, evolving assortments, changing formats, and sluggish growth only add to the complexities.
As your competitors look to grab market share, AI Pricing and Promotions lets you shift from defense to the offense – allowing you to deliver value for your customers through price.
Focus On ROI
Typical Improvements 8 - 15% ROI
AI Price and Promotion Planning & Optimization
For Grocery Retailers
Synchronizes Prices, Promotions, and Markdowns Online and In-store to Produce a Consistent Experience
Set your strategy and quickly respond to competitive price changes and pressures.
Simplify Rule Management and Compliance
Spend less time managing rules and more time analyzing your pricing strategy, rule effectiveness and results.
Incorporate Price Sensitivity
Use AI and machine learning to set prices by knowing what products and prices matter to your customers, how prices effect buying decisions, and how those change over time.
Understand the lift, revenue, units and profits for your promotions and vehicles before making a final decision.
Reduce shrink, avoid overages and out of stocks by integrating the promotional demand forecast into your planning and supply chain.
Maximize Profit and Revenue
Find that sweet spot between maximum revenue and maximum profit for every item.
"Clear Demand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation."Ronald Johnson
Accelerate Your Pricing Maturity
Intelligent Price Management and Optimization is increasing in importance for omnichannel retailers in light of current developments. Legacy processes that rely on spreadsheets and rules of thumb no longer meet the challenge.
No matter how proficient a retailer is in their pricing maturity, they can take steps to improve their profit, revenue, and competitive position.
This guide from Clear Demand outlines the path to optimization for sustained profitability in today’s highly dynamic marketplace.
Mastering Competitive Pricing
Economic uncertainty and weak consumer spending power are shaping the challenges for grocers and supermarket operators. With weak forecasted growth, grocers and supermarket operators may only see growth by grabbing market share.
The outcomes of such an environment are consolidation, market expansion through new physical locations and offerings, and competitive price decreases. Given such high costs and inflation, it seems strange to talk about potential price deflation and significant price cuts, but the conditions are there, and some are already facing the issue.
Beloved Grocer Builds Pricing and Promotional Excellence
A grocery store operator, managing a chain of several hundred stores, strategically positions itself as a “high-low” retailer in local markets. The establishment regularly releases a weekly promotional flyer and actively sustains a loyalty-rewards program, complemented by targeted email offers tailored to segmented customer groups.
Over the course of a seven-month initiative, the retailer embraced Clear Demand’s established best practices, navigating through a systematic crawl-walk-run implementation. The journey commenced with a comprehensive discovery workshop that facilitated the creation of detailed process maps, ensuring a thorough understanding of the intricate facets involved.
Recognizing the need for a streamlined approach, the retailer took a significant step forward by establishing a centralized pricing team. This team, equipped with specialized skills and knowledge, played a pivotal role in orchestrating the successful execution of the solution. To foster internal expertise and sustainability, a train-the-trainer process was introduced, empowering key personnel within the organization to disseminate knowledge and ensure widespread adoption.
This strategic and phased approach underscored its dedication to cultivating an internal environment geared towards long-term success in pricing strategies. The structured implementation, marked by the establishment of a centralized team and a focused training initiative, positioned the retailer for enhanced efficiency and proficiency in navigating the complexities of pricing.
Clear Demand surpassed customer expectations with its forecast accuracy and improved promotions by identifying the best products and offers. This increased promotional effectiveness by 400 basis points.
The implementation of a streamlined approval and workflow process has fine-tuned offer targeting, allowing the organization to benefit from real-time reporting.
In the category review process, standardized reporting is now employed to track effectiveness and enhance basket sizes.
A senior executive has attested that this solution has empowered the retailer to respond more promptly to shopper preferences, delivering a highly appealing overall experience.