Clear Demand Promotion Pricing
Deliver comprehensive promotional planning and forecasting across channels and use evolved promotion optimization to drive sustainable results.
Clear Demand Promotion Pricing delivers a comprehensive solution for promotional planning and forecasting across channels so retailers can meet specific competitive pricing goals and still execute more profitable promotion plans. Clear Demand takes a “macro and micro” view of promotion planning which recommends categories (macro) and products within those categories (micro), based on competitive prices together with an analysis of which categories/products hold the greatest opportunity for promotional lift. Clear Demand Promotion Pricing includes a trade promotion management capability and provides a single unified promotional calendar with planned events across categories and their forecasted impact.
Clear Demand Promotion Pricing is available as a standalone pricing solution or as an integrated component of a complete “lifecycle” pricing solution and consists of:
Single Enterprise Rules Architecture. Clear Demand was the first to pioneer a single Omni-Channel (mobile, online, in-store) rules architecture, so retailers have the opportunity to use one pricing environment and shoppers see “one company”.
Competitive Pricing Management. Clear Demand automates competitive price comparisons, and alerts merchants when existing prices deviate from competitive pricing rules. This is combined with an industry-first competitive cross-elasticity model for a dynamic competitive pricing solution.
Merchandise Analytics. Clear Demand uses an integrated business intelligence capability from Tableau® which provides visibility into sensitive items, competitive pricing and revenue opportunities, and other business insights with interactive and drill-down tools.
Compliant Optimization. Clear Demand uses an evolved optimization which constrains prices with retailers’ rules for competition, margin, product line relationships and others and minimizes or eliminates pricing rules violations.
Promotion Pricing Strategy: Part of Clear Demand’s Complete Lifecycle Pricing Solution
Deliver a comprehensive promotional planning and forecasting across channels.