The retail landscape, especially for grocers, is becoming increasingly complex due to evolving consumer behaviors, increased competition, and mounting cost pressures. Conventional pricing and promotional methods—like fixed markups and spreadsheet-based management—are proving ineffective. These outdated approaches frequently disregard consumer price sensitivity, lack integration with supply chain processes, and struggle to keep pace with the fast-changing market.
But what to do?
Every retailer prioritizes delivering value through pricing, but not all achieve strong performance. Price and Promotion Optimization are the most effective tools to drive customer visits, boost sales, and enhance margins.
If you’re concerned that your pricing strategy may be falling short, take the time to explore this ebook.