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CLEARDEMAND, the leader in retail pricing, has published a new industry guide outlining path to price optimization. This industry guide captures lessons learned from the pioneers in price optimization over the last 25 years. The guide starts with the pricing maturity that retailers can use to assess their current pricing practices. Next, a crawl, walk, run approach is outlined that retailers can use to improve their pricing practices. The guide includes case studies showing the extraordinary return on investment (ROI) that Clear Demand’s Intelligent Price Management and Optimization platform delivers.