How Retailers Can Optimize Promotions for Growth

Retail promotions have long been a core strategy for increasing sales, driving traffic, and staying competitive. But not all promotions deliver results. In fact, one-third of retail promotions fail to grow sales, and some even erode margins.

Retailers don’t need more promotions –- they need better promotions.

The key?

Promotion optimization: A data-driven approach to planning, executing, and evaluating promotions to maximize effectiveness.

What is Promotion Optimization?

Promotion optimization leverages data, automation, and AI-driven insights to ensure every promotion meets your sales and profitability goals. Instead of repeating last year’s promotional calendar, retailers can make data-backed decisions that drive revenue while avoiding costly pitfalls like cannibalization and cherry-picking.

Promotion optimization helps retailers answer critical questions:

• Which products should be promoted?
• What’s the optimal discount?
• Which type of promotion will drive the best results?
• Are supplier-funded promotions aligned with our goals?
• How will a promotion impact overall sales, margin, and customer behavior?

Why Retailers Need Promotion Optimization 

Retail promotions are about strategically balancing traffic, sales, and profitability. However, it’s not an easy process. We see many retailers struggle with…

• Lack of visibility (not knowing which promotions are working)
• Margin erosion (not driving sales)
• Manual process (lead to missed opportunities)
• Supplier dependency (depend on CPGs for promotional events)
• Inaccurate forecasting (leading to stock issues)

Without a data-driven approach, you risk running promotions that don’t move the needle (or worse, hurt long-term performance).

Optimize Promotions for Maximum Impact

You don’t have to overhaul your entire promotional strategy overnight. Small, strategic improvements can lead to significant results

(1) Automate

Track historical promotional performance

Eliminate under-performing promotions

Monitor competitor promotions for insights

(2) Predict

Identify which promotions will drive sales

Fine-tune promotional types for maximum profitability

Align promotions with inventory to prevent stock issues

(3) Run What-If Scenarios

Forecast the impact of different promotions

Avoid costly promotional mistakes

Adjust promotions based on data

(4) Collaborate with CPGs

Secure more vendor trade dollars

Ensure vendor-funded promotions align with your goals

Track and measure supplier-supported programs

Smarter Promotions = Higher Profits

Retail promotions are powerful tools, but they must be strategically managed to drive real impact. With promotion optimization, you will move beyond guesswork and create data-driven promotions that increase revenue, protect margins, and strengthen customer loyalty.

At ClearDemand, we help retailers like you take the guesswork out of promotions. Let’s talk about how our analytics and automation solutions can help you turn promotions into profit.