ABOUT US

ClearDemand has built pricing science for regional grocery and convenience since 2012

Data scientists founded the company because the mid-market grocery segment was being served by pricing technology built for someone much larger.

Illustration showing “ClearDemand has built pricing science for regional grocery and convenience since 2012”
2012
Founded
125+
Employees
30+
Grocery and convenience banners
9
Patents in AI-driven data science

A word from our CEO

I joined ClearDemand in 2024 because of what this team had already built. A group of data scientists had spent more than a decade solving pricing for regional grocery and convenience operators, and they had done it properly, with real science underneath rather than a rules engine wearing a new label.

Regional operators compete against national chains with a fraction of the analytical staff. They deserve pricing that explains itself, holds the rules they set, and respects the judgment of merchants who have run their categories for twenty years.

That is the company we are building. Every recommendation shows its work, every model is ours, and every customer stays in control of the decision. The industry is finally catching up to what our founders saw in 2012.

Alex Moorhead
Chief Executive Officer, ClearDemand

How ClearDemand got here

The company was founded in 2012. Most of what defines it today happened in the last twenty-four months.

2012

ClearDemand is founded

About 01

Data scientists build the pricing platform the mid-market grocery segment had been priced out of.

2024

M33 Growth invests

About 02

The Boston growth-stage firm takes a strategic position in August, and Alex Moorhead joins as executive chairman.

2025

Bungee Tech merges in

About 03

Competitive intelligence becomes native to the platform in January, collecting more than 7 million competitive data points a day.

2026

IDC names ClearDemand a Leader

About 2026

The IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025-2026 positions ClearDemand as a Leader, with 30+ grocery and convenience banners live.

January 2025

The merger that made competitive intelligence native

In January 2025, ClearDemand and Bungee Tech merged. Bungee Tech had spent years building competitive data collection and product matching for retailers including Chewy, Mud Bay, and Mars Petcare, and that capability now sits inside the platform rather than beside it.

This is the reason ClearDemand can price the way it does. Competitive position feeds the demand model directly, which is what IDC identified as the real differentiator. ClearDemand collects its own competitive data rather than licensing a feed.

Leadership

The team running ClearDemand

Retail operators, data scientists, and technologists who have built and sold pricing technology before.

Alex Moorhead

Chief Executive Officer

Vinoth Ganapathy

Chief Technology Officer

Reshma Krishna

Chief Product Officer

Ryan Licari

Chief Revenue Officer

Mehul Hathi

VP of Competitive Intelligence

Nicole Spector

Chief Financial Officer

Seth Nieman

Chief Customer Officer

Matthew Tansey

VP of Marketing

Our team

Deep expertise behind every deployment

ClearDemand is fully remote across the United States, Canada, and India. The people who build the models and the people who deploy them work on the same platform in the same week.

50+

Pricing and data-science specialists

Economists, data scientists, and pricing engineers who build the demand and elasticity models every recommendation runs on.

Illustration showing “Deep expertise behind every deployment”
Illustration showing “Deep expertise behind every deployment”
13+

Years pricing regional grocery and convenience

Long enough to have priced through deflation, inflation, a pandemic, and the arrival of national chains in every regional market.

We are hiring

ClearDemand is fully remote and hiring across product, engineering, and customer teams.

What customers say about working with us

Chevy's logo

We have used ClearDemand as our only trusted competitive intelligence platform to price our products competitively 24/7 and increase our selection year over year.

Head of Pricing
Chewy
Organic Market logo

Partnering with ClearDemand has given us the tools needed to continuously evaluate and re-evaluate our pricing. It gives us a clear look at how our pricing and promotional strategy affects units, profits, and customer satisfaction.

Josh Schwartz
Director of Pricing, MOM’s Organic Market
M&M Food Market logo

Our goal is to provide our customers with a new shopping experience that reflects changes in their shopping preferences. ClearDemand will enable us to better plan, manage and optimize our promotions so that we can continue to fulfill our promise to customers.

John Alexiou
Director of Consumer Insights and Analytics, M&M Foods
IDC MarketScape Leader

ClearDemand is positioned as a Leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025-2026, IDC #US52989825.

Our company pillars

Innovate with purpose

We build for where the market is going, balancing ambition against what genuinely creates value. We ask whether a decision will still matter to customers three years from now.

Customer success is our success

We start with customer outcomes and work backward. Every team contributes, whether it faces the customer or not. We ask how a decision improves a customer’s ability to succeed.

One team, one mission

We bring different perspectives, challenge ideas respectfully, and put company success above team success. Once a decision is made, we commit fully and move together.

Own the outcome

We hold ourselves to our commitments, address issues directly, and learn from setbacks without assigning blame. We measure success through impact and ask what will move the work forward.

Our investors

ClearDemand took strategic investment in August 2024 to accelerate product development and expand across grocery and convenience.

M33 Growth logo
M33 Growth

ClearDemand is backed by M33 Growth, a Boston-based growth-stage investment firm that invests in software, healthcare, and services companies across North America.

Where we show up in the industry

ClearDemand is a member of the associations that regional grocery and convenience operators actually belong to.

Illustration showing “Where we show up in the industry”

The Illuminators

Illustration showing “The Illuminators”

IndiePet

Illustration showing “IndiePet”

FMI, The Food Industry Association

Illustration showing “FMI, The Food Industry Association”

New Jersey Food Council

Illustration showing “New Jersey Food Council”

National Grocers Association

Illustration showing “National Grocers Association”

SOC 2 Compliance

Start making pricing 
decisions you can trust

See what your pricing can do when competitive data, demand science, and promotions finally work together.