United Dairy Farmers selects ClearDemand for their tobacco pricing platform

ClearDemand Inc., the leader in retail pricing, today announced that Cincinnati-based ice cream and convenience store chain United Dairy Farmers has selected ClearDemand for their pricing platform.

SCOTTSDALE, Ariz., Jan. 6, 2022 — ClearDemand Inc., the leader in retail pricing, today announced that Cincinnati-based ice cream and convenience store chain United Dairy Farmers has selected ClearDemand for their pricing platform.

The ClearDemand pricing platform supports intelligent price management and optimization for all merchandise categories including beer, wine, tobacco, snacks, candy, and packaged beverages.

The ClearDemand platform is used to manage regular and promotion pricing and includes demand forecasting, optimization, and a powerful pricing rules engine.

It is the only solution available that handles all the complexities of tobacco pricing including buydown, state minimums, pack-to-carton relationships, brand relationships, and penny profit.

With nearly 200 convenience store and fueling locations across the Midwest, United Dairy Farmers (UDF) is a family-owned dairy that makes its own ice cream. As UDF expanded, management wanted a solution that streamlines the management and optimization of price and promotion. UDF will utilize scenario planning and forecasting to perform “what if” analysis on pricing strategies. “We needed a solution that handles all merchandise including the complexities of tobacco pricing,” said David Lindner, VP of Retail Marketing.

“ClearDemand’s intelligent price management and optimization platform delivers value to convenience store retailers through automation efficiencies and a high ROI from optimized pricing,” said James A. Sills, Ph.D., President and CEO for ClearDemand. “Convenience store retailers use the platform to understand price perception, improve price image, drive visit frequency, and build baskets.”

“ClearDemand has a long and proud history of innovation in retail pricing and serving the retail market and we are very excited to partner with United Dairy Farmers,” said Joe McCorkle, Vice President of Global Sales for ClearDemand.