Clear Demand Extends Tobacco Pricing Solution to Optimize Other Tobacco Products
Scottsdale, AZ – Oct. 1, 2024 – Clear Demand, the premier provider of Price and Promotion Optimization software for grocers and convenience stores, has enhanced its Tobacco Pricing Solution to support a broader assortment of tobacco products and drive additional profitability for retailers.
Even as the customer base shrinks, tobacco remains a prominent sales and margin contributor for convenience stores, accounting for 28% of in-store sales, according to the latest NACS State of the Industry Report. However, increased competition, highly price-sensitive customers, and shifting customer behavior toward lower-tiered and other tobacco products have made effective pricing more critical.
“Our goal is to continuously evolve our platform to meet the needs of our retail partners,” said Jim Sills, CEO at Clear Demand. “By expanding the scope of our Tobacco Pricing Solution to include other tobacco products, we’re enabling retailers to optimize pricing decisions across the entire category, driving profitability while remaining compliant with complex regulations.”
Demand for other tobacco products varies regionally, making a one-size-fits-all pricing strategy ineffective. Clear Demand’s solution addresses this with comprehensive rules and advanced science, allowing retailers to fine-tune prices based on local market conditions, customer behavior, and retailers’ business rules. The solution ensures maximum competitiveness and margin protection while complying with government regulations.
Clear Demand’s Tobacco Pricing Solution was introduced two years ago to automate cigarette pricing while seamlessly integrating major manufacturers’ and retailers’ systems. The solution reduces the time required to manage tobacco pricing, ensures compliance with government regulations, and maximizes buydowns. With this latest update, Clear Demand extends its industry-leading optimization capabilities to other tobacco products such as cigars, vaping products, and smokeless tobacco, allowing retailers to streamline pricing and remain competitive in a rapidly evolving market.
For more information on Clear Demand’s Tobacco Pricing Solution, visit https://cleardemand.com/tobacco-pricing/.
Join Clear Demand at NACS 2024
Clear Demand will showcase these advanced pricing and promotion solutions at NACS 2024 in the Technology Pavilion, Booth C6244. AI-driven tools for tobacco pricing, promotion optimization, and price recommendations are essential in today’s complex market, helping convenience store chains improve financial performance and gain key consumer insights.
Additionally, Clear Demand will host a Tobacco Pricing Best Practices session on Tuesday, October 8, from 8:00 to 9:00 a.m. in Central Hall – BAC 428. This session will focus on strategies to maximize buydowns, streamline pricing processes, and use AI and machine learning to optimize the tobacco category for peak performance.
For more information on Clear Demand and how retailers have benefited visit https://cleardemand.com/nacs-show-2024/.
About Clear Demand
Clear Demand is the leader in Intelligent Price Management and Optimization (IPMO) for retail. We were the first company to deliver an omni-channel lifecycle pricing solution that synchronizes prices, promotions, and markdowns online and in-store to produce a consistent brand and shopping experience. Clear Demand is the leading innovator in retail pricing solutions with patented science that analyzes historical sales to understand shoppers’ sensitivity to price and generate price and promotion strategies that account for pricing rules, cost changes, and competitor prices to achieve profit and revenue goals. Architected on big data and delivered through Software-as-a-Service (SaaS), Clear Demand’s Intelligent IPMO solution can be administered from a public or private cloud. Clear Demand’s innovations in retail science simplify adoption and use, while allowing retailers to see value in just weeks with more transparency and minimal disruption to existing business. Learn more at cleardemand.com.
Media Contacts
Kimberly Duff
DPR Group on behalf of Clear Demand
Mark Schwans
Clear Demand
+1 612-281-7871