James Sills explains in Convenience Store News how retailers can maximize their promotional strategies during this holiday season.

From working with vendors to engaging AI, the right promotional strategy will drive sales and leave lasting, positive impressions on shoppers.

Promotions are a cornerstone of driving foot traffic in retail, including convenience. During the holiday season, the right promotions can capture larger, higher-margin baskets while leaving lasting, positive impressions on shoppers.

The holiday season is a time for connection—whether it is families gathering for a turkey dinner, friends enjoying a festive brunch, or neighbours sharing a potluck. Retailers can capitalize on this spirit by offering promotions that make holiday entertaining easier, enjoyable and stress-free all while encompassing the vibe of Canadian culture, from serving butter tarts and Nanaimo bars to raising a glass of ice wine from Niagara.

But holiday traditions—and consumer needs—are always evolving. Modern Canadian shoppers are often tasked with planning menus that accommodate diverse dietary preferences while honouring cultural traditions. Stores need to adapt if they hope to be a destination for holiday food, drinks and entertainment essentials. 

Understanding holiday shoppers

Holiday spending in Canada remains robust, with a significant portion allocated to food and beverages. While online shopping is a growing trend, brick-and-mortar stores remain a key destination for holiday preparation, with c-stores offering longer hours for picking up those last-minute, but essential items. Remember, too, that Canadian shoppers often prioritize local and sustainable options, so keep this top of mind.

Holiday food and beverage shopping is distinct from other times of the year. Shoppers are more likely to explore. . .

Read the full article in Convenience Store News here.