The Shelby Report catches up with Bungee Tech, now Clear Demand, Senior Director of Marketing Caitlin Orosz to discuss the future of competitive intelligence and pricing for grocers.

Retail pricing solutions such as its Retailscape by Bungee Tech are designed to be scalable and adaptable, making them suitable for businesses of all sizes. These tools provide a competitive edge, so that customers can enhance their pricing strategies and improve profitability.

Pricing analytics and optimization solutions provide insights into market pricing, enabling grocers to make data-driven decisions for their own stores. Moreover, these tools help streamline operations, reduce manual pricing efforts and allow grocers to focus on other critical aspects of their business.

What is new at Bungee Tech?

Bungee Tech has been making exciting advancements for grocery retailers. We’ve developed new features for our price engine, including price zone analytics and downstream integrations.

We’re enhancing our assortment analytics capabilities, allowing retailers to gain visibility into product gaps to make more data-driven decisions around their selections. Plus, our Retailscape platform gives retailers actionable insights and a clear view of their competitive landscape.

What are some of your key takeaways from the show?

I liked the takeaway of using technology to reduce friction in a customer’s experience. At Bungee Tech, our mission is to optimize operations and streamline workflows to create value.

I also noted a few times that digitally engaged shoppers spend more, so there is a clear need for grocers to adopt solutions such as personalized offers and pricing optimization.

We also saw a push toward private label growth – retailer Ahold Delhaize highlighted the importance of innovation in its own brands.

What are some of the biggest challenges that grocery retailers are facing now, as well as in the future?

We see grocery retailers are grappling with competitive pressure, changing consumer demand and labor shortages. It’s a challenge for retailers to balance profitability with value.

What are some opportunities that grocery retailers can take advantage of?

Retailers have an opportunity to implement technologies that will enhance operations and drive customer loyalty. Investing in high-quality competitive intelligence. . .

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